PACKAGING & ELEMENTARY BRANDING
Lucienne lab is a skincare based in Jakarta, Indonesia. Here they wanted to rebrand their skincare into a new color palette with a new logo and branding deck. A new launch serum a long with a new logo and packaging.New branding for a new product launch along with a new color brand and new branding guidelines.
Behind the brand
As a relaunch of a new serum and also branding, they wanted to elevate their branding by using new colors that could be the future of skin care in Indonesia. Here they wanted to use the color orange and nude as the main color with new packaging designs.
With the new color pallete as a fresher brand, they rebranded their packaging into a more simple and pop design. But at the same time keeping their old brand value. Using a more modern design as the new brand and logo, I made a simple design with orange and nude as the main colors.
